This workshop will take you through a fun session of what NOT to do in Data, Production, and Mailing and how some of these mistakes can affect the USPS Scorecard. The workshop panel will start with Data Flubs, Printing Goofs, and Mailing Oops. They’ll explore folding issues, presorting issues to incentive programs gone bad. Did a third party take the time to set up the ID campaign? Did the Creative Agency get too creative with a black envelope? Do you use the USPS Scorecard to make business decisions or ignore it until you get an assessment email? They’ll cover UAA, Scan Rates, Read Rates, and incorrect STIDS, MIDS and CRIDS. They’ll cover what not to do in Data, Production (imaging), Bindery (fold and Tabs), Presort (wrong class), Seamless and Edocs and much more, including USPS tools and tips along with best practices for Quality Control and the best outcomes.
Tom Glassman, Ricoh USA
Michael Patterson, Ricoh USA