Premier Industry Education

As more marketing channels seem to spring up every day, having more meaningful touchpoints with your customers is becoming increasingly important. The Direct Marketing Course will explore the customer journey and how you can tailor your direct mail to stand out amongst other messaging. In this course you will walk away with a certification that recognizes your understanding of the various inputs, tools, strategies, and mechanics of creating a successful direct mail campaign. Workshop courses will be announced soon.

Would you like to earn recognition within the industry as a professional in Mail Center Management? There are many different aspects to understand to become proficient in the mail management space. The Mail Center Manager Course will teach you the valuable skills needed to manage more effectively, boost productivity, and cut costs. Attend the following five workshops and earn official NPF Mail Center Manager certification. Workshops will be scheduled on Wednesday, May 24.

• ASK THE EXPERTS

This workshop is your turn to drive the discussion. We’ve assembled a panel of professionals with the experience and knowledge to address your pressing concerns. But don’t just bring questions – bring your answers too! This will be a highly interactive session designed to create an open dialog to address the most pressing challenges and best practice solutions that business leaders face today.

• LEADING THE NEW WORLD

Socrates comes to the National Postal Forum! This workshop is centered on you and your skills as a leader in this ever-developing world of change. The presenters will answer your questions on: Learning new ways of communicating, Embracing new opportunities and attitudes toward work, Developing a sense of emotional safety, Building inclusive and connected hybrid teams and Owning your own destiny.

• MAIL SERVICES SUCCESS IN A HYBRID WORLD

In the past, managers of mail operations were primarily concerned with processing inbound and outbound letters, along with flats and a few parcels. Digital capabilities and the explosion of packages have permanently changed expectations of internal and external customers. This class will cover real-world example of how manager have integrated imaging, remote printing, digital print and the USPS Informed platforms to succeed with an entirely new set of tools.

• PRINT AND MAIL – TWO GREAT OPERATIONS THAT GO GREAT TOGETHER

The explosion of inkjet printers combined with the capabilities of post-composition software has transformed print operations. File-based processing, high-speed inserting, Intelligent Mail Barcodes and eDocumentation (eDocs) have had a similar impact on mail processing. Operations with a comprehensive mission to create, process and mail documents are able to take advantage of technology investments while maximizing postal discounts. These industry leaders will share their experiences, and success, leading combined operations.

• THE STRUGGLE IS REAL

The pandemic intensified the growing challenges facing Operations Managers – including budget cuts, worker shortages and shifting roles in the company. Add to that, intense scrutiny and the need for higher and higher levels of accuracy. The struggle to run a successful operation is real. The right response isn’t to settle for less or give in to the negativity. Effective managers will take a proactive approach to solving the problems – before they become a crisis.